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Media/publishing

Research shows video ads are being viewed and driving sales

November 15, 2022

In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates

 

By Luxury Daily News Service

New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.

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  1. Ralph Lauren goes global for Milano Cortina 2026
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  3. Valentino adds singer Sombr to brand ambassador list
  4. Balenciaga releases Valentine’s Day capsule
  5. Aston Martin loops Breitling in as global watch partner
  6. Estée Lauder Companies raises full-year outlook
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Champagne Telmont earns Regenerative Organic certification
  9. Genesis, CFDA reveal 2026 AAPI Design and Innovation Grant recipient
  10. China’s hottest trend, Ins Style, was influenced by banned Instagram
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