Media/publishing
November 15, 2022
In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates
By Luxury Daily News Service
New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.
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