Media/publishing
November 15, 2022
In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates
By Luxury Daily News Service
New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.
{"ct":"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","iv":"869c99e8ec0da6aca2cde7ec672374cc","s":"5f503c90d08870a6"}
Share your thoughts. Click here