Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"861ce5f58e1bb169fd618ad72cb72efc","s":"600d1197de08b583"}
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