Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"743b26400732d7bcbe0d24be3909f3e8","s":"bfbb34e9bb66bd1b"}
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