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Feb. 8, 2026
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Retail

China Gen Z’s ‘self-rewarding economy’ means saving more and indulging occasionally

December 21, 2022

Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock

 

By Crystal Tai

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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