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Multichannel

What luxury brands can do to prepare for the Academy Awards

February 14, 2012

 

By Rachel Lamb

In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. To take advantage of all the attention, luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the 84th annual Academy Awards.

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  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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