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Dec. 18, 2025
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Jewelry

Audemars Piguet promotes play, showcases past in Musée Atelier push

January 11, 2023

Musée Atelier Audemars Piguet The brand describes the Musée Atelier's construction as unconventional and ultra-contemporary in its glass spiral-shape. Image credit: Audemars Piguet

 

By Amirah Keaton

Swiss watchmaker Audemars Piguet is opening the doors of its Vallée de Joux shrine, where the brand has housed the most important assets of its 148-year heritage for a number of years.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Matches plots second act under new ownership
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam