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April 27, 2026
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Jewelry

Audemars Piguet promotes play, showcases past in Musée Atelier push

January 11, 2023

Musée Atelier Audemars Piguet The brand describes the Musée Atelier's construction as unconventional and ultra-contemporary in its glass spiral-shape. Image credit: Audemars Piguet

 

By Amirah Keaton

Swiss watchmaker Audemars Piguet is opening the doors of its Vallée de Joux shrine, where the brand has housed the most important assets of its 148-year heritage for a number of years.

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  1. Porsche to drop stake in Bugatti Rimac
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  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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