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March 21, 2025
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Jewelry

Audemars Piguet promotes play, showcases past in Musée Atelier push

January 11, 2023

Musée Atelier Audemars Piguet The brand describes the Musée Atelier's construction as unconventional and ultra-contemporary in its glass spiral-shape. Image credit: Audemars Piguet

 

By Amirah Keaton

Swiss watchmaker Audemars Piguet is opening the doors of its Vallée de Joux shrine, where the brand has housed the most important assets of its 148-year heritage for a number of years.

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  1. Louis Vuitton heightens haute horlogerie ambitions with Voutilainen collaboration
  2. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  3. The future of successful luxury brand collaborations
  4. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  5. Lalique opens five-story flagship in New York
  6. Kering awards sustainable innovations in Tokyo
  7. Cunard refurbishes Queen Elizabeth ahead of inaugural voyages
  8. Regulations, supply chain risks push brands toward next-gen materials: BCG
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Air France raises bar with redesigned first-class cabin debut
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Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Mandarin Oriental Hotel Group’s Adelina Wong Ettelson
Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix