Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"cd9d7ab942f8a83fe77aede37c56c240","s":"dc58731366bbb1b9"}