Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"cfad5f5586516daae301cead4a837350","s":"aa081be32f291353"}