Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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xpJeRVn9nBw31SLQdZnlBbt8Rdc\/fEZrVlML9KkQ8uspfDtBMaSNGqGgs3WfAITnI+7etd36OGlbdW42R+ceZOWu1db3xy4Qj8+n3M7TJ96IvqCd1CVdm3WA7HtNZCq3GS2jEYGutdQBVpyQP9VqzHt\/hUeFWqIrU8pMyEMYNtQhzQhOGLApMpCvk7qpF87AfoOeCt\/5YVdn84o5FAqaoxvu0hAWndjw\/N0zwBVoFkaQh2N3TBXLvBS6\/eTbrcDIdpdzfKyx5ED9QVDjyzTqNozB6\/RKmaFIhAXkEjxV0BXtZdamzeVQvVKOXeBYkK8\/yFNrS0Eea9iAukFxmbNpBwcowQ7BsFzuP4ryJjC2HWkOO9gfX+tKhuGZi4G\/18pioqPdtbtCHwON30Qgwi8WZVYqIfuRujejgrSiZErHYh4+ie\/VqIZoEuXjTNC48Jsn1rPabvXwJxEzCrLqU9M0s9eDxi0BqGqVqAgGgfF0HmTz8l1pC6B2hRXU6P7wtiQv2niWe0F3EkH0xTmcoHAi6RmLaD+6dXfQUHyYtmhycfXS5IBdcfpoATmCUct8iN\/qZiNFqDZ4jKomxm2cEG+4rsirvQR2fcwXrpfVQf3z2xXefMftBeOP8TyEqLMY8LPHc6kR2voGtJjJmiYtmQP2H49meUD8lX7gIeGjEmO0zcqs8792c8oqmDFdRitU53Ce5HOrLpkF8CUgcB7LAWmV7nq9FaXZ54ZZnId3HYTSIinnspMjkOOrJj+Dga2jLGTKai+h8KJ\/1E8KNaHPBemykWXFYPK5OplzUmbMpc\/MyN4qclgmeNU+DDvnGr4XWD5IpEvuppwRWf4eZxjEWzvNwz4XwoEwts4J6prR8RYgxCa7M1wA82pBJnLz3bgFKKK9QLvNkagc7W8r+oZ1VrhWfj4i7qqF83+h\/qUD5YFKpkcR+iodWCG6wC3T+EuWLrHDvGO0KfylWvsCSW3F4I3mku6SgJ3Mca8+OFnaALzBvnBAMNM5bYF4l7RVqPx+2HMm\/0ip7EjiwsBEAT3d3us4ZJpgiv4z8ffBVZR0exE76wrCoQcu8IXzUNIQCwHYuxDuuUcv3Rh+IxPyUxUyfxqh8wSrhnueBC9XRa+2nTsqxi41P\/6zGAPaZP9HJcSJYlc1zG\/+5prvkTi9FkHIO5P2nrNH54sG4ttI0yZQHb81PHlUFRNDjLr2+HQ51ocNjjUZWbdBa0zARjhAptUZz3mCNf0dSF7\/BRmJrtVWO15+eoZ5PQE2jnJZafcFTAliczoJIZYqdiOfz+JVV6SswR66\/rdBTruyu9HWKcWiL9f8GIZcNWUqQ9dcUFtFgVMyMe0Hh+sN+VRHU6xAQgepdPf9RMl3Rcyl1pZiTELuOU0NelQBRE80YHWiaQO9QT77fuk1TEh9Au72MAy5xxntZAryPYfBf7mh8+BJxPsZOYR69ppRD\/RUTCYzsd7\/iEQNY594a0f3kj9Ze\/ZaRI84EqjTqdFG7WKaGY7mCEuTVDvgGfkfkU5g2\/3jtITODsTe3R1Vpe7YlMqqN6VmfxnlB\/n+91+X+W8vIz9H80X8CJ\/IFnvcnaZRjw\/lNRV9E8JXjp5tdjUMUAnpK\/jJs93+ZCtXIBFuhSZA3PLg93EI8BQa2QVtn9fGnkY0j6uxt\/j\/Pudiz53Kr6T+XGa5tFVcv7xqyMlNK7gTDOeyHen\/n0F0f3xXdFAglXLJrpTMsV7\/vx54xXzoSkthrobv92hEc1P9CfMlMCOelRbiETnaIzeCwvBjthAPUifzPC6rBAhtolbrDg5bh+49E5L0GQVvYqK\/Ja0A9ySUuHRuLxAd4Z7QDn66K8b6dzKCc\/e5jX6KooFnSLboiVaNyG5HjlzljSsit6nPcd+h+9DIXBJvuXf4z6fGadXGTDOOdzvA24jSdI1d2zpa2RneZttmIBP7FXK1aYkdnWMxACDKk\/CCt1zlIpSQYgFeXLUFz2az6OcEsF9Z9oCvTh5JbM5\/O\/LpOyxeE4EdXBf3Z0O0Gfv9aYFYrNp96jcogUGLVJdy9JQgJvDci4dduPB9MF0gxkYq\/JX2JE0khjIwCsD6K7NZeyhvc\/CaLnmRNChcyFsUG3PSEZqjODmMI8b01oHQQUr8pi6igVSEW0w8lNYk5z3pv8PjywqcYaCzGvWfaSFmX5Vw91CId6nrR9BufC2glStCYUM\/IWY2aM2j+JN\/7VlvxEHbmCoDSyRT15ZEQCQYEO36UhlIOLLjmCWl7Cn4Fv2S2q3bmqnSX8ZYKQIcOlgFprLR0OI6WouGMvlWF8tcA\/ZT5h\/4QiosXzEAaMABZ2Vxo+LB1xi+PtUPAWz3yBG8jCFidLVXLoUGOV71EBwGO0OUcQhlO6ZMWWxagAR1U96nOnPY2ReTTrru0iQzzwVK1c5Jpjysdo5xVPs9+O11v7\/idfjuwPw7MM8uyqbyWzwYcu3ts9V7dtcDWYEp2LA7H\/kxpsnubt4BtoyvbJmaspzaNf5V6Ew7+Esu+B00n05jmjW1IYHIq4wjtV+rluf09elCU1J5f9oWnZx\/aIKmEwa5c6xiZo\/RrRAkS2vSe09JAJdHcTe4C5sc0AhbxLuXWtmoMUEu6djuDXLQ59dY9EdUIhlR88AEhfUIryZ1xsSC6Q2w2mIYu6tdp5I21qEofWomIXdFqFa+AWq4luXPl15uwiworF8Q9+QL3H\/qhDn6S5Jk9DHgYNJa7tvxeLYA8tylokigiFY2yQnZqPKAbIKguhe37AL2xlkOHKJpJojBCj4Uh7\/NTv98HmFreyxcln3U4HXYMXjyU3JqFI9F8wOsuxHRo3VfeqgiWBUCjwQOrm0gR60W4pegbE8FqjEBf4BN5FzaCA66R5sF8HMdIbmtVKbBetszFeUqtWPFQJ54uR9A1L\/5p0z5q+NfguFo9jVmwSv6TS7ONvmoeruZwig0XfqZfj\/kzj9agMmdr37vgfvdQh9OrMBHTm9yW5vUgPn2bE0gP6Z2QPPG2c0iU0mDQOsuEJvDtB5Bic7beZLy7aFvCs7IFYtvwhLP6b2oGRgGmlTC4nsp83JCW+f7AoksntOpyHeoY0PgeToahatBIXkhUtQI6BMktJjYksyxyPESX3Wdw83\/D3AKju+oVwdgwTmvVaRUvCTT62lalsUk0S3DBhgEbBejr3u7yO6bjuuqffczqRZE25mTzvtkUKvOTOxYgib1ysx++LRwoNbsy\/Yh0zk1Ad4UULgHAo8sUiDpjJWIRGKWNkLfqOQCbbq8Dz5FSqWwIxsQD5LfLRWmHxWz9HspzjAqmVtsfHT6H4kpqLSthkZAAdi7tPJK7Vi\/KZbQ8yK5WuuIVk\/6oPogKM5w9TzeqItFfn2je8Wc2h0dRGJws1tvhxpVvkJKEQ8OkoQ35QUo5NvdR+cGmyv08P92W\/SjjenhD0FexRf50gmazDnT+sRZAk+gQRxtC0BB43F9LcG6ffAxMUztLR+KKasJkyV9qd1Qr2G5Wp51r0OmbH5NYcYscUJYNGL72KuYN8nSQ0WTHOj1y14zVIYQ9m5VY\/jcgs6dKtAyl9vWUyGn6e2wgNI8L91MO+JlPS2P12su4kwoMzytXgHLGPgcD9y4cRR8+9y+QqhSPnW1hiCk6rB8+MDiJP7nYXX9IrxqH+FnNx2OheCRICvox\/9gIGQnsOKntdZx3GQp3qkvc2jS8kY8hGgOO9zRFAeCpoaDsvgTQocjk2\/tOe3AiJu76H+EXNIpBxHGf+LvIvunFzHhlR8JNmBTDEK5ow+ALV4kqpoWKK2Ama7ry8U8SutntODKfRwaq4zjAx6cXx4\/wldTvschEvRnMmzZyzkEKOaIUv6uddUVkeKe8vOSpODoFOUEvFlIWRMQy8ojiDfxJehb15Xrqbf6urI4H47nqli0i\/quWjR\/wF373pO155+KFNIzJzjapbpZNyINTk6jtHUAJ90f33qmAzZSJDhPEXBax0S0KkxTPqkFrR6snEbwoUif00iuluKhPOhlDEmjH+VbHNrHgMuyynoVI22nNGmuaJBaIuOFEU6+Iw7qfwomSFVcGF86KdM2Es7huui9aOmmoNBerYR399RamCFTcbiR67y8SL3b3ATOgOVja2nv1AnlTs8ymKwM8Ci358McBYjYjXGqhAX2egkDPUSKqPvVbbm2le12sPSEUGYUZrribRE9VJz9iQkrouQRcbgxWYeDWFcWo6GiJfmfNEjD21YKohG1ZJ2eneYMixEcCRk+qEuYSpKFz8cluymblQJLB0kprMO8lMeH0GN3Lnop0wqATJsVRsc24Zdx64VGqy4+Q+zjeDL3Z7e6ZBLNJpEJl93tmfUg1R3\/kuzEDWP7foPYPSuLYlWHq0C3JD+r9Gs9jvyLw0euJZKU7HmSTcPJUXkMB7nzCBmSqGP8ouU+fIkOBkYgLhWNzoTHl37Sr\/fWGvO\/X8EHC\/opD1anZP\/sG6IHrcRc44Vw1NJbc9k+D8Hfw4kBYd6DghYQYZJq7Be3Wpx9RUZCi9OQwEtfp\/QQ8JqAdju8dEwU72GKKLH\/veoo8ULvjReGNgHM1n53Qd55vYSlLKhEKWEkWfQKJ16RTRvILr3cCgh72Ow\/IX8ODGvkTelYJmOAK\/u2DZClIxv3aUos","iv":"ed9dd40f596186c541027aabecf930f2","s":"dc8496b534c105fc"}