Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"b4af85eddc7bbbdbfbb92f074513630c","s":"fbf5a2d8f63734da"}