Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"74bc06575cb76178fa5e4fde3d10627a","s":"8ab8a3e661450c2d"}