Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"67c2d30464f548ce9e23045d88a632a4","s":"2b8d22767a64cf1a"}