Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"dd88b5ed9fc330ceb802641a7710d402","s":"43b7e88e4cb17fc4"}