Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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FgncJzSQLmwshvfWczX0ItNjfKIcib9kVjsjQODzjcyAhFsDiqxQ1S3TpGKUXzx5Klb8\/Ea\/QguwkyQ3OIwtuhcmvH7prGyVQH3BxNwuzgMFAUGK\/lI0kU5x+4H992xdBcEL1QetIjS+PAiXgA8Cq4bSO36UySCqYj16kq61wDv7JPT7tFJVrTkAcradRGMQZNDH5KX3cE+d\/BFKmHFTV7\/\/WMzW64wNOd\/9TWiRGGD04lfb979uc10YjasPtmQS2tDXr6yD4ulMowP3yd07t\/YdZZuTdkxS73rGbewsDYfoi4pZXc8dYXdSvYbjkZPslesFwfl6fefCMT3FGKPiEcdSLAfp12rE3nKZSz3hvz06\/84sTpj5fngFegBJIbHMs73N77uAR0IkjzIXp1XRq4HI+MFMDffy0jgUPzLT3B65U+llRh1Ojy4tEJUfeY\/LLSk8yz9a5utCfD0q2zC5pW9j14n4jncuchT3pvillE3oDPH8JCWka6KarNDlLO71KE6nf2vvfyUvcZXRGSS3fr1jWzXdB1BS6MlmDVDHKeCfATBvwJFACveKmYnFlMMXN8smRjFWvdPr7Ppy7stLLDpkWcg9pzQm4TnJ5TmHjWWFTT0PBJYeBjMcf9OLVaZ9NIr8zts86mmTS\/IqiXXYB0dWRuG9MMeui+6LR5CBmX0Bf6k2mbLyt\/yTeCSTgynFOUYrV9z+hsnHjbBJvlqhI3zkBQm6ISz9t+ld8+rt45DZW\/fP+qAIWDKC7noKjuE\/rMsj1dmXDasxDSZIsfqFp2ThIsbhi6NMLbpGltKvjeRwcF3lEesZUuGR6lm8G05rQzBIhCAbnK5xdTNT5YbBGB3WND3BXPEUYmE\/2rMTk11FSULNYlNzXqOMo1CAzwi+Twp5tn3zIfGjUBhErPYUFEyRFMXCAM1v9FFDKsZ0tdNCtgT0ZgPVtM2T7PC7aSSCwwJBvVfu6KkjLsEs\/eD2T06+t80ycvuF3+KrwisZcQe9iDmXj3KpVU1g1qQXlj75OBZTBJPzUQ6JBD9LSkmLybI+bUyAIlW5bHxeRjC5\/OkqyMGSuqzETIjT0sG4gz4kUuX+W2VW3YEGWabIPtPGuShQez0gzqN\/DY\/gyUZc0axIXeYkoJ3xUqz0O7Q9\/zoyqiWmbvSI0efszzQzFZdYxsBFnnpK2jlzB\/eYjH4++YOrx1tESHY3DhZEHwNL0Y0UQR9ER3YBJakPTyZ27lkWxxgVCvelnkqPO35zRhaBXZg5OznICo5f0ykFSJO76sPDruV0GjHwhC7PsongtxWqY0Yka1lnLCguYOM1jxkD\/LghPKOkKhOarQRIOIWFk63AiChEoL3nVX0pyjHmoeIPIKO8b7hRrnWQII4lGA7cXf0HTRrDnDWRr2eBStWEOeRWqTC6851\/HgfujV2KGtfKgEuHKhgYAzFujaN8Q4tPO4xK7eJ\/LmcxJwH3Fbl5dB7fb9bDjttBuMi\/5Jo85OpSH9YMAU4xC2RfYeh5LhXo6WGtw3MBD6cWaMD1bbBR4p3X3Ptshagbjz59hG1nae0cP4quyfYLdaO9Dhs5G1Hvn9kssE8Hh584s1aIlm+R38tdILZdk0qHyy+D8SLf\/GfOCXZnJMo0DDqPbJ3gv2Ni4VSRZmyijOhcUq54f9NEngiu3Ub7NyAvr4ZJEldM4j4vgBbc5mZo+nJ5SllL1byV4dlJ8sR4sQkwlH5L+u7XfiCpTAzgSfeBXXtd0Rf40sI7oFlB1l88m6wtJ+KN8x+e09B+wpfy46sNpn4L7iIrNZlAOF9QFXzEROhZVcvfvuX\/PoltmS6SiZgvrXqaZdDJ8OOaQfm1jJVMSsm1w0N95Fhyp2l+1hMzDbSz0Xt8hlFHkQmx3Qswg1vpgOTTGf+B8OeW1GOYc8NORqPpJwIpj4TKhhzlrDdUVBCjS+SqVksSECVgoiF2saiU+bEJmgzPQk6Jk\/FNn+AMcnp6fgmg6Ue7WSiH0RnjX7JZbMuTf5xFVh\/V\/p5MGdjvEgbHUyu9htMnpKp2Wf9KhLGiya00P3Ll\/Oe18kFU3BCYOJRJYpj2qASyRAqG\/HnaOwxm+stm9TR2rPqrDTmsFF+qjtORlSd7Z2yxBhBmZBOYIoZeR3dia3z6bzxUdwmv52qZOk0JOiqZ1b\/QM5UbeD3C80jOl+GrvE5ZD3XdLZPrjApAhLGxGqpFNCQJVQ6JKLZBulk9HTFY6wIg7vd8IyXgC+qTZZzUj4H97\/9jRFaGxjkzYF+wWtCTwgHI5TyKEANuHz5m84WttV4\/OpU8+BK4Z\/x5jgIm2jeY301HQWswdNfZuuQ8Udj+Iojx9CD+A5Y09hFEjDrEWlgCuWPdbTdO5Wj8Y3GLPIyrXwRqmiqAWdvfPnSU8irk5aEsaaCtFO27l0kvUm2nngF9RitGVtF71h4+0DDcWYg10ObHc7p\/ekvMDILx5xqlV2rsLxkSLIXK7equxn5avfBlE5qSn05OpI8CekkCJPk+M6VUtUbKhHTBU9w+3KnXD4nZlcYdIRlhJ2XyDvNyUIOegqxFxR3JNUkLz2uNP\/vz+pEeOShqLz89WTW8cUAP3UY68C2oJ55LwZNUCTVvTlmaKQ7i0Elr\/BGAIbyA+hesSmxhKdGKy4pKBeudOvP7NAs5yhM8dJp5h4uuXEOAORPzN4sEJZNj9wS46WsgXUj1WPUuDj9xmAh2iOCCwe1v9VxCSywSZ0gweO+2Y2o0LFgCZ0XcRjEHdWZ2uPYY\/ep+9kSlm9uQNTw1WPVd9JORQWA5GgNclq7vm3uRF5rhV+9hZA85C9APRB0zSWs6Yg2HDngqaBi25p6655DKgclwppM+1LETj5tdDv0sdV\/GaTgAxpH144YHZSMk0HIpuWlTvlt1fg\/hATIU7QDSbzn5bZoY00VkXE\/ymLzXqNFbs6GcRt0xq9UdAiGDvdSzTxpbhRfi0t2Jg78aMMx+9Qmz98gyMyzHfIFhU6a7lgfSLBrpAHwz6svfEG34gqM4hfhoqExgNUhkmgGXW8Z9j4LUMY8V\/fAvAeUQQlGS1RRXLTui38WYMiUpGBOTiZoazf4gxTFLw6wNX77y0fuIhFJyaXVDSArEMpyX4JJJJtkPtRH7UnYKwWJS\/MZLgjkUbG4KkxftTOfC1r9jKfEfbFe4gSh14ZtY\/Kpv4xXr66YcQ\/o1ZMP8FRfsS8fnnwlUmV4KQBKAXGeDFKedBEuv7GE2BhWvQScKgZrOeyxMqAPaYGo0Yo8wuLvcPQxxA\/kqVf0KqtYQa+c1XtlemL\/yHMiA9baA7TfvL1gCaTJay4xQoRhY21Ot9\/dWSLNX4WwWM9obs\/fy2a8VT6S\/KvaxVIa5gPLt\/bF8giUltilbG0mOvu9BYzji1Lx7ZazJTcle4mswwQ8ZoxaDs8RSy+9m274ntoIMyiXB54HGSjbPjxUtCkPNzdulENPcZGvywqRia7YJlyX2aHX0C7GOK4Wt518\/6N8QYjAo8LWwi6nLvYb9MuM7aEwXMr4S6lIv8spmmqA9\/GCCK53a8UcgC\/Yy5eIZrebPn4RwQdXe4VJ5ubv3dPL6ayywlknZiv4cMs4cYK2kxW8Fgo3EfqGQ3zEbgrxf4MDc7wk4nDENxuS+YKblinl6hI0gu5vBlaEdAV+JPOHsro1zCvK8A8XejPOHFlBG\/3eGYaj4o4Qnv2vYM0+OGVMwhYV9R0HGnlRJ68AkP10gTOVsfCa51aNT\/ASzF2u0KsRob2CGNpvu7nZ9tvFKpuKVEPoVM6HZE1xsAcjiHjRqDeSqYbScTH3wFlLBPpXJkazSQ8Xl9kQPdsywsO8ywVVOaxihQMN1D96QiS0HbItV37bhzBUSRT4oO4323S5IKFjsiEiFnjPgH6VdYG17sdOIuh04+3ldwqbXqCLGnx6UGawxLBkJEYz9Lp1+ud66EcPlFKPjfRvPPcqoiRDnsxTOoBC8vxcoJIbjycIgk1dVjdES45KxfgZLQrSdgO\/U0OeOvu8btKP199wXquGXerwvGAQau12gFScQ9lswB\/AXxKiuRJTY2qY0xfTqStX1l9MGefeb9eOwMSs4JXjMZmoaq7\/ZyJjiJr\/Ir0j5F9dMSUXeeIi1MM994joFvav6JlF+r2lZ3MbzDGifgdVE8Ll6Stk\/c1NdXUlfE5YzFyPyIQtbpfcnAE25R+ndYjgSjQtQOR0WoL2TCb7Mj8eoWdCdNGbXorwywHNmcfQn3tXY8F0exSOvJIJAI8Q6GGqtUMBqmhWZ77OnRR2DjGJnlWojhL\/lgxAVUAXxpe704DbuGxghXEcv28MJbrBfgtaChT7Kws2KANzgfojvmZCO4yU6xmPfE3kA0r3TP9BeoFAP\/I+vhEakTtHsK","iv":"cdd50d72712376e2a0983fd9754a773d","s":"b53041ac0dbe6611"}