Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"ea6d5412feb45cd0994842b2629567d7","s":"16520d06e21c85e6"}