Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"cd099a782ad4d21ce1603027767dd0e9","s":"82db77802c01d00e"}