Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"20c9974c192861c8a9b20d8a11966811","s":"61e23fc5964cd8c1"}