Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
{"ct":"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","iv":"bcc8706930d64571c04d2c00f04360f3","s":"1048210d8465cb3f"}