Marketing
February 14, 2023
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
{"ct":"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","iv":"1af3db144d56150edaec9aec5e221e8b","s":"5ba1a27869983840"}
Share your thoughts. Click here