Marketing
February 14, 2023
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
{"ct":"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","iv":"ea923513ff1b2745402dd7ac9d12fbee","s":"e89c37102a4feaae"}
Share your thoughts. Click here