Marketing
February 14, 2023
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
{"ct":"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","iv":"d7d3693459cbbc4bdebf6588deae0a54","s":"f7302c8df12d9bfe"}
Share your thoughts. Click here