Marketing
February 14, 2023
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
{"ct":"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","iv":"37ed5e251acfc4caa1c0bfa5024dcaba","s":"6fcae0b33e7932f2"}
Share your thoughts. Click here