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Sports

Luxury brands stake claim in Super Bowl LVII

February 14, 2023

From fashion and beauty, to auto and tech, luxury players managed to break through the noise for this year’s ad lineup, culminating in the claiming of Tiffany and Co.'s Vince Lombardi Trophy. Image credit: Tiffany & Co. U.S. jeweler Tiffany & Co. has handcrafted the Vince Lombardi Trophy since 1966. Image credit: Tiffany & Co.

 

By Amirah Keaton

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. RH opens Detroit showroom
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Dior’s ‘Lady Art’ project turns 10
  8. Versace announces exit of Dario Vitale as creative director
  9. Chanel unleashes ‘From Dream to Reality’
  10. Breguet debuts ‘Expérimentale 1’
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