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Dec. 5, 2025
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Sports

Luxury brands stake claim in Super Bowl LVII

February 14, 2023

From fashion and beauty, to auto and tech, luxury players managed to break through the noise for this year’s ad lineup, culminating in the claiming of Tiffany and Co.'s Vince Lombardi Trophy. Image credit: Tiffany & Co. U.S. jeweler Tiffany & Co. has handcrafted the Vince Lombardi Trophy since 1966. Image credit: Tiffany & Co.

 

By Amirah Keaton

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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