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April 11, 2026
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Marketing

Long-term creator partnerships key in 2023: report

February 16, 2023

Influencer marketing platform Aspire’s latest study shows that brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire

 

By Amirah Keaton

Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Louis Vuitton announces Regeneration 2030
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. De Beers supports Desert Diamonds with bridal addition
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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