Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"16146afff8ae354f9e6be74236f5e69b","s":"1a4686cd33a5da38"}
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