Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"2265fa49fa0487a7c5289ca3f7175e29","s":"58853f09d037b046"}
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