Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"7438d9cd8fdd8b904595de34553da5e7","s":"a68794754187159c"}
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