Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
{"ct":"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","iv":"14777e6231219f36588a95e72cf40238","s":"f18fca3ec5a2d09a"}
Share your thoughts. Click here