Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"b97f90d6118cda1ed0d565cb1df4b8e2","s":"2a74a0784138c94c"}
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