Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"cdbcfc6db7343b8894d705dba7953bb8","s":"e4f328c4f6b9ca73"}
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