Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"c26f3d20f98e89dae00a77ad12b9093b","s":"10c83e6ea5cd082f"}
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