Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Maserati takes customization to mobile through QR placement

February 23, 2012

 

By Rachel Lamb

Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Follow @LuxuryDaily for the latest in luxury news

Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam