Mail
February 24, 2012
By Rimma Kats
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
{"ct":"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","iv":"6d6572cb4fdb03d64300f3b6d4134a6e","s":"f25ad5e85f99c0ca"}
Share your thoughts. Click here