Mail
February 24, 2012
By Rimma Kats
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
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","iv":"a2aa818bca60714eb027c04866bc3e5f","s":"ef41a17f98035223"}
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