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April 11, 2026
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Research

Luxury marketers must grow affinity for Gen Alpha: RetailX

March 6, 2023

Houses like Dior have established entirely separate social channels for childrenswear, as the luxury industry gets a strategic head start with Generation Alpha. Image credit: Baby Dior French fashion house Dior has long-maintained dedicated digital channels for childrenswear. A new report suggests that more luxury strategies should include getting a head start with Generation Alpha. Image credit: Baby Dior

 

By Amirah Keaton

A new report from RetailX recommends the high-end market attune to a promising audience — those born after 2010.

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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
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