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Feb. 9, 2026
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Research

Luxury marketers must grow affinity for Gen Alpha: RetailX

March 6, 2023

Houses like Dior have established entirely separate social channels for childrenswear, as the luxury industry gets a strategic head start with Generation Alpha. Image credit: Baby Dior French fashion house Dior has long-maintained dedicated digital channels for childrenswear. A new report suggests that more luxury strategies should include getting a head start with Generation Alpha. Image credit: Baby Dior

 

By Amirah Keaton

A new report from RetailX recommends the high-end market attune to a promising audience — those born after 2010.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Ralph Lauren goes global for Milano Cortina 2026
  3. Dunhill twists English elegance for spring/summer
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. China’s hottest trend, Ins Style, was influenced by banned Instagram
  6. Top luxury campaigns of 2023: Luxury Daily
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Tennis star Lorenzo Musetti now representing De Bethune
  10. Galeries Lafayette unveils plans for second Paris flagship
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