Luxury Daily
The authority in luxury news.
Dec. 4, 2025
  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Dior’s ‘Lady Art’ project turns 10
  5. St. Regis Estates to premiere in 2027
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Boucheron revisits fine jewelry fundamentals for ‘Basic Not Basic’

April 4, 2023

The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron

 

By Amirah Keaton

French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Dior’s ‘Lady Art’ project turns 10
  5. St. Regis Estates to premiere in 2027
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
VIDEOS
More Videos

MORE IN Jewelry
Chopard, Boss, Lancôme front AR experience from Snapchat
Breguet debuts ‘Expérimentale 1’
Vhernier enters Asia with new store concept
Longines renews Global Champions Tour partnership through 2032
Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
Mandarin Oriental Hyde Park, London, launches holiday showcase with De Beers London



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027