Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Boucheron revisits fine jewelry fundamentals for ‘Basic Not Basic’

April 4, 2023

The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron

 

French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.

To read the entire article, please subscribe or