Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"d80c2aca086e31d9851d121b02f7f6e8","s":"33fd863657c17be0"}
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