Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"44357fa112be338924cd30945585e0c1","s":"69764c5aba257ed7"}
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