Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
{"ct":"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","iv":"fa5afb3617bf8c70d41d3b1d49d6de8c","s":"9ad3af9907ae74a8"}
Share your thoughts. Click here