Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"cab69a67960ac138621170cba89b6fe4","s":"08c03735819e0521"}
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