Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"997f8a6faf29642462069def46f1007c","s":"8871cca949641b51"}
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