Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"629fe4fb0d2ca5d78cb43e05c1cd789c","s":"7ddad9d62edd48a3"}
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