Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"152ef39a9ff8aaea7f64a039fb27c967","s":"a65344e51e412b68"}
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