Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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K7Va\/AVkiXVmlNDmX8W7VOv0Xk\/1LhzKPto9kug7HuLLunasLpYQkZuVbpL3LvSKIp5PSkr8DNh5CySJseTSbLNINP14EEQHdvqz6884M+5HAn1Lsu5lqpG9eMYI+\/5c3UkqZivNfYzkSyg3CyzsItGfdXKTcJzdAQALMAi8j5yOCF784a01n+evzx4qWVgR5jk6bu62yTop752hThxC3NC6tsM78j+cO2baagf\/E4SOynVQCmlufr1sLIVGK9OkL\/4uSS2X+l4UuqAAn1XyWuJJp+mRMLKZUNCRzOVwnZYrOh9YPAP3Lz1wRkI1YJhJjB0UWPQj4EBX3xszE9jwg89Df6VK\/YM1mePz1gQuxIKBV3ELbo73On4ikSB45wv768niUnxLUKGiGaJyKwLNxL+8uX51HZ7R3miBYJqUzuKFvD6F9Rj0GmwvJtIoHkE\/iKmzwZ0WkWLKeFgVIxxwjMq3sRYMrYO2acQWJCkgMOtxZYopw+FonYUrLpnoKhgNvo6HRfyp0ywbq\/criFcw5Xie\/P6\/ejvKd6MJiGayaqTtnA9np0yrH+1dtXKsdd8fnQ4YkT9bHi3VdejBA7uaoQMaay2w11s9SMoDFG5hQTsd2RDa0IM71UY++trZjVumyfGJ00Rb+QlVbQAWyDsMwXjPQVNdoptPzL6BRCnFcaslHUjxYgaONjKpt\/xZHUZ+LQHtz5t65runi9QjD63h5\/bJt9wdbp1b70YdN5sE6TctKcWdVRur2Y8ZQWG3O\/CSTZw4YSvo6\/OKmkwCI\/m\/Os75Vv7FTQQ5w6HOIlWZBOZ+9ZHZ09db5LsAHBCy0s90V67im8RLXJEptQWZMQ5\/B1CPGVZ77rVUQX6PKO6iXBuAKeDhc42OxMzOe8at4F9w\/VemlCoclAhaY631yO0PmgL6LFsdWlvIPF\/dOKfVFiaNE0w6ysdxeZWZ6J4iRFEcvOc0nydpQS0njp2CWCHxxdJqiUjZFDr14QUkmeujY0MFSW2OE\/fkYEcry17djph6w40eDxjolrslYg2kDjbiZngG3XTflWLocRShofAQW4YgrDUK15POgU+iOGEJgH\/RFC3o4LLG1W1nV+JsLnctuhFK5rBGc3u7t4Gothv0BeDy6J\/e7RoDL7QeXdPwPyX79HbqnOx+V7YyZVpoj55BoZrGsxJ2n7p\/1BLhUEG5V0vBO2pfd3shEtUM7ySt55hBVezgas7ULnRYdkywR67uVQY9wDohLu0DspheYugu4Vxu8+rcyJdQTxKAmVMZdFzNM8t3JFYBnEpfOXWxcdN+4rKQ0rFxKkRLeFKns1BpltusT0vHGbw\/xCIeLOqH+nP024efmxhYkXjOJ5o8PlB2mpQBqtEKWmBtwGCY7ULpVWT7b4R0PuKU1jJhl5NH9TqbYEE0EGy1ruqhx8UsDpMumm6uGnb4Cr7Ecyx7rRlHm69K2qz\/U36VfAYlY+T\/2ZngnubkV8FIct5noaebVfAXVy9rbR8esKnFGumQAajUMWLmjD3hvqtdU66CWuSx6j329eC5ufrSdMoT6Zqi7vsP6kPMt8\/i8xOsIHm+3GAg74gRA1K4wYLpP5EBwAwDO1epohTgN\/Uwvq4cn\/\/TVscB55z48BBSw7Ts0tIsZiY5Cjhukq5q7Tw+psKuM2D59hHe6LYVYDo0\/XeGwZwosbMMD6\/+o+sUcZl6\/siaOuHDIEW8qz9r4KFxaCfeHvv1YrqwX51ao42fETF59NyAx5qGmloi8EPASM1hEQZGIErYzo\/vN80wIjXuUvEfyi3+1iLvC8IdmDRK\/xFSqYjFBvbJrHhDNGVbhz02P8byeMrzipIaYAr9xIPVm2NsgG+6F6XqOEROCubPuN4x633Wow\/8trPf4XvMLQg9dwsJn+EuMPfHjnLieKyFHGL07zVpl0daO8+Qbbq8s4M+xhuYqDfc5dzcXOUuB+mT2gC7rMrdtlxB68UCUdto9ZQ6fW71wQGdXleWSdiuhgLpqHeAOCEFrP+gYGAqAWq5VYrSgZEL+iBh2ASPREw3xLeJx93LO4u\/xat9BHmVt6na0TrjdyWYPHXWV6yU5FOLIzc1\/pJJmApHGSAzVOKgl90A0tvdSl\/P6CPWCE1gNtDQUYxaJyb8cNijglHSCL37bn4yuqS1UkbKt1sDnZkpGzl8BshYgdQVLVl\/UnNmsG5D\/p1moD0ujooQCmQaSwxpBrsXfJST90g0nnXm1BL1zUUJQ432dZ3X7Z5XTJEl79fGEVFnLOecdCV5T7Szndw27DK05CxDmJMA06biFOUmT25blpFAEHZ25sMDjrCKgmX4byI6sJ77hGpbyN53jYrHBXyOQaoNuxxZDQjoMWiANAcsIO9Q+cO9+Ny3ZwdoCj9ZsU2kGpXWuPTGLA1cmmVFIpv1v2OVEHGT0s4Ua4XCtMsDuvB9NEKJrOhPNJ2rM5NTw3nL6rdA4d+iTbujmgUb4ryLizET05U0kCxBu5ZCPVLQq0PjjS2\/lrRHvplbXXiE4OoDSJqP0UXGHgYAHDih1ND0nWY8dECwTs+IFWW1ianZZq+FLqduKTLid4PTQiD\/1stsa7PLAyjov77VJhDQ0\/SHu6w0Q1KzvWBFVJ+AO1b2yBLkWjLCPtlsZIq8gz+ILUhhyuA8sOZ8Ddxl5AIMGtKh8JEvyBbihjQmchzUnJ5zzgbq4JHdmmaebiLSIwc4YqEkuFiyM3CZWf5PNDD1kfc1pf6drS9MSK3RXNKY+WItXNaJskRTRRyfehh0a\/yoAjGai4gVCbSMx4yJmq2Qg2m+UyuGkQD7UvGwM7BZo1S4BcExoWJh1hzAihRldg6rqB3i4Dq6xvrZvCZX+U6FhUUo76C0ZiQPj4OY18kq\/8zY\/XWq1lMqKHu4Ld+tA8q3iUbrZO\/wpTCmQknwQVKb+HUn6nFqQktH3xjXUWqpsMlaVJ7ww97YOgqTbxIhWnhkPkSHJJTnrIQOzWtt0HNGkjIt7FRL3GnNd9xW4FGbx5BUtzuEphSS7HL2+T2KqljW0L2Ezkl4F06hMuDvMEgSPSZL7tvHIv4zIPMyPuH3IpGZ\/phv00w9iPA\/YUCqiajET6eGyazhYI2HjC++AZdlOc9rF7MTWHdfBykofYFTsAJxxPIKwDRPIRxECcLzHIqyjn6isr+V+zTGdAmmsLEgNhpNeuSdgKrpAPqzlVS8v0FDPWatF+9VwIuSoiZNngna81IOlXcLtpDKgYSuSrm5+FKpAnt3QErFec1LLWm27xktrG\/5PM6kMWcHH324dDL00\/DDGo2Th23SriCLsDkMnJaI1R\/isDHxwsdMsUPSjWdG2rtGtZPtJO3DHW5HFMY6yU18GGZF3xrzoAsj0NE4E4vmowBMqRfpzcJwghHVhDJIq6gm+Cj9+BhNDY88Z+O70aDcI0HHyDKxdMprWtfE3cFnongmha5XMK+RL3MPPeAcoLjZFzjTbF4SLC1UKqVokJW0W8UIvQCWHdYqOEGiGkBjxTARrAVZcvNCGZBSQV1UUj1Yii9aSe7n6q3EkqVi4rxrhRZ7qwOMRsuDxOz20kVK2ZkUZqOCu14uzlqdUAuwlIdxcChYRrtf7r+SIp6PFpeG+McxE6KbUZedVYS2KGZHJomWByaGpAade5J97sAcq3uYhUODCfJHOEm1zkKvLeXknxP59pmJq3Wy9TOauUPFJZlEXbqD8erPy\/2XwTyH3Vj+ZLy6P74zWpPCEs+elGYD2CIe5lF\/QxpE69Gb8eyRqm6YGBFtSXlwRpTtAatL1X0N8tvsjPOY2KS\/+1sccgaPMcR0bnR3UtKfMUErosDmhkPZVrgXJLK\/186RCC\/sKgrECP3WbRY48tk5CjM\/X5hV0Yv1w2QZkB7MwAeDlvh5T\/9YZOX92jLSUbcqrVxG6xmHbeNw4TL3+wjPgryh7tKRwEQuRrIz6LBloDS8iu3xGDrzRzXlx\/65pJZu4j+LE98ac8JDDWCeDCdxbZm90mTS6yo2ePQqmHErgWduU6y2dWnMqp2\/O3ZC4hN780eEP17\/vtYdfuCLoMMiDyjdYeXOhe\/k7WvZrYW7TNJjD7l83Ch0oY+zS+C\/y1uESZQnJYgDCOPARlElNkrFavuPvHIdDUVx0FGO0kt6UIZCd\/HA6sbGI0XfK5UhHw3JjGBWIVUJH2nzqtFDrNalv4FQVu+rhSHC0HE+Z3\/ajajP7f5V8R3ye6itFjPBU9dHCQz8urFL2hyWmhWkPzuKF+\/wwND2g5HdnlSFWp1TSbZDsQW9JFMJ7M+QFJ34SygqifjrTMG3HZxX9dPHcdHWAyMG2hn2v61Lei7G71nomtrC27iQu68iIc2dlb1UFCYlfDpPJ7uS5Nx7UF\/AVomrdvuS84hrHt6f6zJ0LNPiR9QManPbWF64w5oKHhrR1ip12ReSE7gS49zGNeb+9O1tCeQJFElhWQiZGf23xhJR84V3mu2EwgFLyru8UpaqWPD9LAZXh4+RURQscmzViovAMAkTQHQFaOgtD+7VIyS1730xikm8QrSRtrndFxsQqyFtmNI\/tqet1CogB96oVCoaXkdsIpaChADvYZ4rt0IAZZl4AlDkpzqjHow4kw6adZ4Ci83yvfl3\/8RE1nwjwBrwuXxDRgRZJa9PHZwGEWYXenB6ZvRn+hKQ0kbfGsBqKRKdxXz50ier2gVYofwphSGH1gi1tsqdBHRHUHsvVuJMhYy9yuu6InkA0BXH8stW4QCGCudb9PO2SByRqHxdMFwq4PqafOQPyVLWvmDqP\/tAlCa1u+4twCYxMEsB\/\/oaWyi9WllcOPJt22veR71XAlOsQFOv33dZ7bBCDSk5fIGJVTRiu1lQclOnOyD0BB3CrzQ\/EDOEugZ8F\/5V7IKp46T7a4ggkA3GtDUiZHt3X1mNTDcHEHWEwGMSORHbXfWdH54L5QdzXP7ecrGhwuhBv+4aI4YhJ53YJtwgPG\/0sJU9PSFiOn7TZD\/BLYrY\/vhYMftOo5B6Rs1Wpih7Wq7HrAAWlEB8Qt3yCHY6XHbWpqDCOlgNbcD+h05bUxbfUaYWBnQJoduc+hOl0EvHjU5n7bffFGaybiJUx7hyVq1bMeaYn9nG\/HuYjN0ig9M3S+wXCV4X6tI15QGnIXvPQYsXTxbMOHiSKDMQyUCE14Y0Lly30U7eRCtPFvF5KiuP4SPbmWOI7nUE+V\/tD6FKCUu5VclKUZPk3FhK88nM64KnJGMk5upL+BwPFnErklEYUiiUOiqRZzEdlYQqWvp9tAjvb4wxNbL0fXW1\/WMteNejfzBPmz4TvAwRMmN9HIetW9oQOJ1liB+J108kPPQ5Qi2M7V40ImxHPgR5yxmCeqO97a70D01tyYLS8D2vlKdmsMYaF9Zh5\/50wwiyDWnZzRxfMLOFqLmOwVnXxAE6j3GkXFTlC62L+Lhectu3LHEDx95YedviHNmZKdsyrsxbAijFWpLoNi0BUDR+m+zD+YqnpVspI921FQ5RRr0ZzWJwwc+JZcuCSgbt0bPih41+IEHtqy6e0=","iv":"1a819171f8afefb2098fcb5145649ebb","s":"71eaf9aedbc9c32d"}
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