Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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FT+grI+pCrbKit2YM3HaHXuFCrX3g9RZg\/j75WHPRvDQDJAxlPwbFsdesxwOkQ7ilQgsZFXgKZiwmpo0b9JE6PsJydF0zOdYWV+426llfPenvzx1EABNEGFPDv3PkFW55kR5eSIesOg6lJ7qLKo\/PosD38C9y0Q6Omy1b+76VmMgNrj8\/DbJXmrVVCc546fcgu35tJ1kFfhxRDb7PWPOpzy8yf2ZGMT1CbuK8sWHBqYmGSi++RO5dUVr7VnkWnuWlUVdWPCFqWTDJx1yk2cjcF6KfWb40cGk9YcAMtkuVlrR3Vu84dBawuZ+GQUTOquT9FYzmceLha0dSm\/gP09poL2hASHr4wf5Ao2i0H3rVc4Iha8zwO32EXl0hJf7dVMMj2bsU\/0iLnIQUQajRZpQLD5MiYfBg4q7jcfjgBHnQFQkhN2a0Eet6jlSN0QTNMx6nF6HsZaLbbqxrgdiWJlHIBpa3oyb0Z+qXeMbZfF54jpYzD1EVgHsi13Tnr2svITRPh5rl+eis4WZ5x7vTwiXVLo0Sa9\/GkTAMgNFz\/lxLStAtwx991FC0AUOeevxOT3x4Kyl+rAiBc9ToFSghckf1ChHQZTDzDtXVcvNROOvx2hTUprRudSeNd17bhcEcUk8\/diFXjldjVGb6BuQNm5pwqmdxfQveO\/7QbDG8qjjUaRdgDw7Wpg8wGs9acbxkrqVTJ21M5i64AqGFKEf02yfhWGA3Wgf9LAWp1aub++Vg5qYGmcUsC\/S0Mc6u\/hNjnYLd7vHyVez8kXGoXMFbg2aB5BAjad5J04RlNMl9eT2Z+uo98hVPDWvMajMUoUldmNU8GuLi2XA8YNh1BzNSHPkz\/8KDrz2gBW6U1GrB+fsH9SB9VZB+SO99DB6JUs5eXwwfFtIYZhdPGu7CVHCShTgbW10X0bsDtsyF31GFl+kAQ+KifzBjjJlPglhgBCd+DTsDeQ5NB\/5JBsU9S6FhAlhdCctVyhTt6ntHEUgm11POVz\/wVvk+4Qtv27Pwbte6sP\/j2v0rqC\/k9SVYzrrT7HK78mtGbFPJoGa0Q+gAu\/xon2mkv8UTytO0op+xd\/jXg0xEvZUo+C2PL9JYvmskO6RA6eSlfee9kX3BRN\/yrd4n9UjEu5kD6ZLPlp35NgrbzySbkC9GRDZcGc1dKdea2BaYiqvRy7yqyCZ5ifIgK4DW2iZFNFVcEGysykd4bjWHEhXvn6rnqfBB0H\/DaJjpa6CH+NI0HNayCbLLgvkvhVZ9aJgEdKcd4HlfO9dEYVhvWinyUaSdhUaAyCnKP0wNucBgVZE7yDGbVLLjLT\/uwz37tTapdIr\/VMoVF0YjeoJLT7LtRgALw69MJ\/\/19l0zJ0JzrYzbjOYEo8cWLFxm2FY7xJsA2zNpdDXHWAqa+EuzKmCgZ3TIAhtun3LIkhGF80YrqBQNxI2iaxBFBDslvba58GRoVX\/FmfJqTWwWKs3G4clI4Wwj79+aut4OTYX4HF9ynxGDgj7yRvzZEfXBjBCnjjbE0vUGz+19ZDLxZfHK5mWZN5zrCLIZ9I3feqg8Hug6dSa\/jmkNhQP9iQfddOaQvWilaXjBJRKh5UsBqrBknmaWyqPnhQ4P5k7OZDw1RIq3R4H6RGY8JWMoo1QXxb8PqLiZ19ZPVSOgZXpY1JhySt2gyE8uqZ8xeRXgXBYGVe12dwpjnBOblCcwZNZhesR0DkehXFuaPCVNdVrv5AUJ+iFSlbbaStvJ912xeN0imq6DQCX\/YPr5XImMZ82IdPCRPeEWS\/KYVOKSSk8DXgEsANO6E1jFL5yY8gLKeAdAwIrJZtz8UODZFfiLFxrumIA0DuHt0ZcyfqiG5XhX47BaTCh9ihJdW4oFSZVgSGxdEj\/ZW6RQGZQXVzkfDjO+gGAUG7X4Z6tqVMymu1OPdx8EjQw5q6UEY1L8KXWRYRTDhAHqv93YMK64Bs5ufujBJVNEPU7aeaJFJmnhYFJSZeqTXO1XXJV+ndjRCS5aFygZQEyQQYORyfEshO4qKXwrUS2CC\/BaUYvFQWFdTOZn5buO6RY7sD\/Chhtxv5CVuUNpR7h0pvfQ1OcHQeJWgSNBOA6ryHESjrv1ruvoX40f8Zm66+8XtPWZ1QH35PvPm2ffN+tIMH3FVvgs9FYwvIz3RXGJ8KZgXBV3eGDnO\/FFVls7DNU6V0h2sRhx6dKXGbqpaRHvGigIEGhznv8wtxpcF2ZG48wQeedc6VqjPwQZ1LBpzkSkomoT8C6B0nAYKAiXZtmBxKgp2cQmYt6jn1WUU1YoNaDzUjOLf5cLq0r\/YTBC185eeKoqvdeCwrEP68tWAkvgBlhQdoLsFyCA7ZkEv1GguAn+sz1UrEb6cwMAW37zCbYPpcEIJnSOeCnxLotMDxdw\/IGGdk7FmVeFrJfkv61wwXSGQE63XyOxp33RkKdLPnHbi5O2yeXp0OoGnQ7NXqxMfsVL6TCaLTE59cPYXjfArDpub+ktv8X0REbenm2oXKusaiCbw873C8H8ZBiSbLAo1ClQBF4Uanef05D6yBFRODeN57qU0zodaphVu04BfvsN601mH8N29WSmIVJ2h+6zIECmusmv60RJMLRnkxxPOySsK49cf2W3LCJ6UgyHdha+\/Npi2a\/XGSjNNLj429N1mQXebLI0k\/4lrEE2AymZTHPlGYN6c7k\/yTF95B0FRZp5Wm4HPprSg65qOla82pNzxvSeiygCzS4E+EVkmpDMg5tovoLtGa+DyRl2REPwmyIhdqox9dXsWaF6Vmzb0T7+JAZ+XleQR05dcv8JdZhvYHW15TxH4lXFBgPh5o2SzE6MshvGlALO8cz58hBnn+9OLguz1wMqJSzrPWAUG5u3C8pmqCGNcNVSOdaY5vxz3+CR+QEmU2p9r3Rb9OveUy+JgN31tHqePV60QizsokN+A+90IrwvubWAS8WaR159bNpymZCL2SS1pAxtQLQQypOON\/UMC\/uIR+2JBCa\/SOUjPa2L9k28KyrBrQ8vRl50m3Cjzdd8jcXUII9bnpk\/7Y4gUqE67uSiBB6uVMkeYI2k7emgawqxWYVFTjD2VXVYatTdsXKzOb7+NteGHjEVUSpqY6LrmWm65KWiC+6sw6v+VT+CP+Y6YMCGg+kn9NeedCO1Erfl+Pd26uWxVhXE6dJRAEpAZDj2rd9t0o4fKEzTY+yRIDWJ+ah2hzMcaH24GOaC+mTldOriQjYFlmGA5PWCB\/tBMz25tYHVgQeGShPEm2NtW087pFqV0afkp9ibvECNzUXnSwVj\/012+fSD8CW5Nh3miliFawzZnyJVy7twLLj+YJPzEiUImmWVy7Xj0Wequ+U78ft5Wb672MD3OF8vVklHJnt3tzpgRwqDu9CishJ0nhzLtE\/OgbMoJdbzWnuA++E3BVrMXIwMFIg1HM\/OKbWQPu8xFxkHSrRN5qQksgVzzhODLOGyphQ4Kpgt4fYck0DKScm1jn83EYbPWWg6RE5\/pm9gAW4zZ104pPweH7SqodVza3C6gDRIkVWv4E1qaBWSbq2c6VgbEH0GVfsvcBm39IYRyUheFTEINk1k9GfKmSYgWpzPJoVYS\/3NWUhfGMChaRCdmTMcWkOQLcgQKQGI3NYv5ZqQJ8FTAe8DfzPQHkLUSY+xsPM5SeX8kW31MUgUObmNuKUZJiCl+D0yhHkg3G8kICRAKGxwRP0KaWu2XjHf4ZDhbDITEKGfYoa7zDzzRaE5vW\/pqePsyqAE8ZFk6\/QKOiSx9T+PChCVoSDNU3sMT6h5qlV+VGSUwT1h\/Fz8CjCe+W6YngZ2v3CyA2uciXl5pRNny8dzSbiLTkieXxcbi2F\/sr9f1zLHdTDnN+yXdN33IP6TV4aY7HcDHik73tqaPE8OwHs3b4i2m0DotVhuMlgqLE1IPvcvZhbxxfEwrDhYecffvNF76zdDik+9vxVCVSRkAjMqDroYZx4t0iajQuKcWwWpe5pVsN760jpV5vhM0CmsU5fdKpSxHWVJ0i1cSfIgLOvSZ5YsbT0fN3GzMW6H98aIoPy1J6OJVpuo\/1U\/Mdxr4eHpmOEGvorfB5t4i0V8akO4vGc2ryJMESPRgl4T49idy0LckpSWJiwdNx0V7ztcPtlwEsfi1zOTEsDNsMdYciB\/KjSJlk6gZJ7xjJjjRP4cEP5V2LdgBlvzXMwXnIo\/RCjqXAP8AcCA+sgrZtDkQvfdSb6nFiQAKfYkEov7\/DVv5LHz9q\/SKPIaiVMA9FlfjkBoG3Im8GqxCc6Om72TkIWkFujgmiALI8CA7BJd8NxYPkkuSQF43Btga1edVII2IkgfNPTZond+WOHA7mZqcbF9DlgmB02Qq\/gM2jkqCRclV3ogW21ywSijyf2FGmWfsfze+YybCpJjYjd3D9QGY\/y2zde5k4a7RUMsZNwBCgQeJJQevmHktNfynksoJJnq3WKTF9knPWkA9BYoadxRFfEpJW7nEBe+qphLTAA020WkzW0de7rP23H8qnWWZyHHDN19\/C8OXpj91d30PJEXM51JY\/cEVKuf5O9YsPmAoln60QTyKK1ZRsQaDwD4hILQLFlQ47QRNs0Z2JDNFmaYrd8TTsdT8V+6oCa7PzierakzyqgE5bL1LGiP20G\/AG1PXtccnMevRKsjYjNg1+K0Wwi0k1oDMOA4q3xwNx4cD9pRUWUoRwxT6Lco+iIFD6tsLrFIU2lL4+F+EM7WOYo+\/j+D6dBAMIoOQRMH56OvIEaRxuaCz3VcEctUanzQlaoEYKgrFaQEhLX8334Hg5fWQsMNzXDsYFfVf71W0eVn3OwasdfwdiPYfvwoGUr1zwYK9ZRWlDqpGeVBUuviLX9VufTTZpC90IiXIxWB\/NTddJ+ITogAMIzDBbnm8HWEuQ0p0bEjrttSCUmnWH02fET\/Tzv\/3aBFerso5z1mbrVejkXu9myB8TmnGP19f0eqDFLJ+lIuZVJmNE85e2QBlR3cQFuh\/pv9cIgcMrpyJt4Az5sF1VZVAN2DgMi8brgFvfpW9OFx25uZGr+gphngcexuO64Vd1WyqZyNHByc6VXOO\/P3Yk9IFTPpEy5x+\/TeRyow5skMTVqq\/Wluz8DtDLCYXO50EIRMYx6oYGYKCMOtAYMjzvJK9YHO+hPIRX1yKegxRw6sn\/s9q3gdl4xtjnJGhUadBkEZKi3R7Enxq6zuJ\/A5H7XWIx57tNM7rnuLwuynDhEFJu4H95WCBqyxkO3CDZIXg7iXeKHh+ZwuI7uHRY1au\/Sk60rh7vhJiRt6sT7zmeLlX7Tj0ORAiXEQN9AR8u+DRONKOgm8LIxrOvnT4GICy3h1IwMgZnvTOz2oZuhoItATH3sV6eKFCu7xaTwjho\/jSCf9\/tSl7RSrgQdvrQAmpo7A8eXo+gr1OuoUgmS2wKC3J5Ha5j4+azJhOPptzE\/uXd9vTxFrJr+p+z3lW+WOcu98kBt\/INg+Otmd5nfpQFB4o9CdTVbtAI9Jb7YDsKZ1XPyZJotcqA7ARZm3Z\/c+Ji3niZyk=","iv":"56d12a07415d7b21a12ccf832b5c3a68","s":"10e2ab9eb99a2a98"}
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