Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
{"ct":"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","iv":"45c24816b211107fc4d69b63d2a7b4cd","s":"a8136f9d13e07873"}
Share your thoughts. Click here