Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"2327922390e90de01db67d039eb29d36","s":"85a7f28a4974f987"}
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