Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"5eb350ecfb3d64ab5d66f33e152fec55","s":"edb47b730cf941d1"}
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