Food and beverage
May 4, 2023
The brand is firing from all corners of the virtual world via the Web3 platform “H3NSY.” Image credit: Hennessy
By Amirah Keaton
French Cognac brand Hennessy is continuing to take risks with Web3.
{"ct":"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","iv":"924d606b6ebe0edff0747f0ab7795bfe","s":"ed4eaef867af9029"}
Share your thoughts. Click here