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April 11, 2026
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Research

1 in 5 UK HNWIs turning to TikTok for shopping inspiration as ‘stealth wealth’ sticks: report

May 8, 2023

What once was considered a "top-down" trend is showing signs of reversing in yet another example of new-age digital media's script-flipping capabilities, as talk of ‘stealth wealth’ influences commerce, per data and insights company Agility, Research & Strategy. Image credit: Loro Piana What once was considered a “top-down” trend is showing signs of reversing as talk of ‘stealth wealth’ influences commerce. Image credit: Loro Piana

 

By Amirah Keaton

As “stealth wealth” and “quiet luxury” permeate the zeitgeist, new research suggests that the phrases could be exhibiting some commercial staying power.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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