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Multichannel

Pros and cons for luxury brands to use the city as the muse

March 12, 2012

 

By Rachel Lamb

Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
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