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Multichannel

Pros and cons for luxury brands to use the city as the muse

March 12, 2012

 

By Rachel Lamb

Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Kering loops France’s Ardian into Fifth Avenue investment
  7. Audi propels Santa into the future with electric sleigh
  8. Harrods announces key leadership appointment
  9. Matches plots second act under new ownership
  10. Ruinart reveals annual Carte Blanche creative collaboration
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