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April 29, 2024
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Apparel and accessories

Louis Vuitton proves ‘OG’ content creators still hold power

May 16, 2023

"OG" blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton Italian blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton

 

By Amirah Keaton

French fashion house Louis Vuitton’s latest effort sees the maison sticking with a tried-and-true marketing model.

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  1. Luxury brands head to Brazil as high-end market heats up
  2. Zero-waste wearables lead digital release from Stella McCartney
  3. Three global talents join Piaget Society
  4. De Beers Group Auctions halts operations, moves headquarters
  5. Saks launches retail media network
  6. Ferrari forges racing partnership with HP
  7. Six Senses wins top 2024 Positive Luxury Award
  8. Double-digit growth streak continues at Hermès
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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