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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Lamborghini heads to French Alps for women-led driving series
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  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Chanel unleashes ‘From Dream to Reality’
  8. Longines announces latest Ambassador of Elegance
  9. Coty earns ‘A’ score from CDP
  10. Laura Burdese to succeed Bulgari CEO
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