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May 31, 2023
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Audi supports 'works in progress,' shares exclusive interview with musician Jorja Smith
  2. Acting differently to serve customers of ultra-luxury brands
  3. Loro Piana odes relaxed summer luxury with Resort 2023 capsule
  4. Prada, Adidas push footwear forward with first-time collection
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Lexus goes off the beaten path for 2023 RX campaign debut
  7. Americans unlikely to drink celebrity-, influencer-endorsed spirits: report
  8. Beauty revenues to reach $580B by 2027: report
  9. Prada shows support for Red Bull Rio Conquest skateboarders
  10. Burberry transforms customer experiences through digital innovation
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