Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"3e4f76e7f9d2bade443a26002e506ce3","s":"369548ac3be66031"}
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