Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"c1e5f13d364cadc7a3cf357a91cd6f83","s":"8680c6fc4d1eeb78"}
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