Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"ee7cc8b66486a01cd02fe3dd04bd2cfa","s":"7d3e10a5071cb9d5"}
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