Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"1310e5aa667badaf75c618058fb97a18","s":"8ab5b8dfe340a218"}
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