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April 11, 2026
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Software and technology

Answering demand for online experiences from luxury brands, Bulgari enters new arena

July 11, 2023

In collaboration with “Honor of Kings,” a Chinese mobile game, the maison is creating a jewelry-focused cosmetic option for one of the playable heroes. Image credit: Bulgari In collaboration with popular mobile program “Honor of Kings,” Bulgari is releasing the world's first customized digital jewelry in-game “skin.” Image credit: Bulgari

 

By Zach James

Roman jeweler Bulgari is partnering with a digital expert on an experimental release.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. IWC supports global marathon to prompt thoughtful water consumption
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