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Dec. 19, 2025
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Software and technology

Answering demand for online experiences from luxury brands, Bulgari enters new arena

July 11, 2023

In collaboration with “Honor of Kings,” a Chinese mobile game, the maison is creating a jewelry-focused cosmetic option for one of the playable heroes. Image credit: Bulgari In collaboration with popular mobile program “Honor of Kings,” Bulgari is releasing the world's first customized digital jewelry in-game “skin.” Image credit: Bulgari

 

By Zach James

Roman jeweler Bulgari is partnering with a digital expert on an experimental release.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Coty earns ‘A’ score from CDP
  8. Raffles, Christofle premiere exclusive dining experience
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dolce & Gabbana debuts Devotion fragrance film
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