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Jaguar uses YouTube banner placement to push XF commercial

March 26, 2012

 

By Tricia Carr

British automaker Jaguar took YouTube’s highly visible banner ad space to push the Jaguar XF with a drop-down menu where users could view a commercial called "Machines," click through a photo gallery and explore a series of links.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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