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Jaguar uses YouTube banner placement to push XF commercial

March 26, 2012

 

By Tricia Carr

British automaker Jaguar took YouTube’s highly visible banner ad space to push the Jaguar XF with a drop-down menu where users could view a commercial called "Machines," click through a photo gallery and explore a series of links.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Kering Foundation to examine violence against women, children via new research program
  10. RH opens Detroit showroom
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