Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"d06a54557b914a7231e2a29a7774e1c3","s":"631e7559fe6a981a"}
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