Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"7d3b92ac335f4254e65d9bf803feaf29","s":"9d4d50cb2a9aeed9"}
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