Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"11bbae6626985ad9378442ecc6833cda","s":"bcf48a3e90ab4751"}
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