Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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geM\/QaInE4ld1+4\/h6rDzV2INtrVl0zZYRafitPQ80YiZxyk\/ZzcfgPrYrizUqv3ap+bLik0D7GI7JyA+QtPWhXvXjkVp2h8xjKY\/xsjO+0x+3tqAXGnCGWuhMsNdPn39Z2qjaAPBolYC6sf60fOKXHKr1AKu1RjqCiMwU0UorAMvDaboWq7QhTjQVmYGqqbO0x6I18HsxZqMzH+GdO\/8xH+spcfEf9VC9Kj1qBUXLObVeXAa\/swUmGJs12s9HqKVmjwe\/yoSeq9ExbxukqmyJxXSukpvqWaEkgX9xIUD2MYqKGxsrIvdn5DvCHUeD5qt8qlIEa4dhPN+kKXInRe4y12JVSTCax7Waj8i1gEBuGde+aAU+Rn+h8v1DuBLlyQ8IIGa9adkJgng59nz0eS2YG9HKCSQ9zNH8SdtTEOpVwgm4leyfsBeczeZWF\/VJoO0UBefff+ft7vTXPyOCtp\/Rm2U+WUUG+S+ct85SzMr+56DINBlvFWW0ebUP3604U9Ei35GtqrWZe4OUORGruglw0Kr0wKriKQGlsoIzUdOFT2EHBoyzwRX9wwhmNqeQVSNjxPiGzm+7iq5YdGA150KlfsXoamiYO7Q7VF+RONR9rtJ6D5SHF\/Z4hM+5RuiyQytdEPLLPssRg0JLK2bF5haQoCXfv267ufaC0mLL5ZFJttsl61zlqSc+69r7EmHAnKLRlmOTFZ\/C2d9J7q3nnPruCEdqgBZX4HRCzyTDslsT+8AnMhaWD4Bui8jmiJO9A48Bq98keBSzhcb4XBx1eASMzVh+bTW1KkcQJiBUbyhQstM5Pw3TFAsRZ49yivkZSobRz1tkmgSlO6x4AJvjxH6ENoNEh9H4pRYr2877viuz7uXIQuiLrwXrB22eltbiFNMn0mTuR7S1iFdm4t982S81NFGlJzzEiaV7AdTCIwCCWOLMTp4OS+LcgL+Ch+YymQdc+JUDvi2H6QPjWrt00aSPg2LkMgRLLF8uDeyZbwBGtUKZI2uUDeKKt6GQ5FWx42UycbGcPyyG0k6jX9t\/1lbTu8bxpJ50QKNbzf\/9XC+XW6hNZ+BLELztVaFnPtbCSBRc6d02Sf42lt9CT0DqJi\/Uu3jqqyPP4Eqs6QaYk16+0wQsb\/OiyIZBNbnVxagHe\/SF79K36lzgIWc64cwIFdHiQ9jf8VQJ\/bqKucr+3OdA7soBMDnaDvqZ+sp+A1rQs6i296Y\/YkU4HrlR4GIqR10dMRG0yI21bhE3V5VSMkCKzwr2tfO6EsUsYhE8jtTe3vJ8KqpkX9V+JI5JYNh80VxVezgXicxpHWmUBq6M0Ld8Z2ITay4OVrUyACCrcxRqKz9aR424u4CgAgqsRgdRX1vyrAyrcXr98CAzmCQ\/Q1mWMR\/F5bT85J9xEg2X0yFIHa8Oe4OcWq+j8jfVcb9i33Hhoh9Wwi2c0is5pSlJHy+uhRZFqc6tdaGPOAQSmH\/Tflp+UnVpPLS3mbwJqxmk1Nfh5W7AvddRS\/fmz8sv5oki\/uoyVGj+V1j\/OdGHyJLEYAjmu5kHVFB5fjut5cxKGnGdCcZ6ITf\/jtMt69pun1EpTxvGZalC3O+NRkyNFfB3OS\/knjlLlHE8ARh+cZWPiv+rMFbSX4Rerl7TxpeHHf7P8TeqkiB\/aUadXun6\/t5tCEGcehVQL0SUC7rWYYzkROx\/q0yGevmSf07pJN5vHQ1rUxNYLt0By2Br1jXfvy7Awo6wKJ\/fRXwG\/JP0ujx2CF4nqcuNCS7Q3P+RZ7IKuD8eZFRPKgHA+yyRCfNWQ44bo+uujdNAdd8rQA3plXZmQEXRXmO4VKB57U5+FB69mnqfYo11FJMnvhBCGz5\/v\/Ext+y\/fzF5QY\/t\/bhcHZDgKBGrlab1vCf2N3Y+SnwyfnLul0oGNYgZmp3Uqnt0SlN8O2\/FX2ivWSuTYhCnGc+kNLkaBw4i8v8vg26GBpVLExoCE60uopNlSnMwgOr8\/lU1NxZ6dAElLBj\/x64uaqvgkOjZX54YiwrncOZb0OAk8nwtX9sx7buPkYEgann1fL3YB3j0m2e+hq261ACNGncQj2SltzLkX69HOyYUoqCHXyZYTzGZ8f\/r3CX+32vDZCsXOC+x8fGEWrX8gcJ3ymv4VR7GolybeQn1pA225uOk0TZWzI9\/d9wVEH7mOif0N2wly1JQpaaFsrJ7ozQrcLjHOosUG1YhzqtHa4VB5TZo5sDLfAd8x1BTI99yd1EecLjI4CwSYN39qC6xxjkMwhy14jylNg0fmpZOkl1Tvhi8oqrNcYZO0V+igntG5NyIGKqMAMcAD9GrgrGkXTqiZiav4NcflrEx0hzxhAYGF8zIdqXgetqzTO12mowfXNmMexB8bNkh6P1MyL+2VZUO8QKml6f4ZAuohm\/8Gb2rp4VvZyJ901yY3yl+Q02wOoB6dlo3iuhR1QXN5Q1FmxlvJ5uN0q38BjcMD94nt9qHbvx61E118B6408ZdKxEvclAtw8w9ZE0TLcf6VfKkje5FtOhC9RRc\/6jaGRf10DIm2FcYL2QarInERXPcM0DbrBCxqWexmGuj9UpDinFWZUJ\/WpB+82ZTz9eeItdKsRXkzg9tjS6agoCjPiWkcIWMVObmMMEsm7oVYrm1UdhZhotav0adXuWlX+s0lD6mnwEUCFpl6NKRtwtiHx6k9bIsXRb4rDZTygd53afpCsKHsA6deHYJHZQx4wVDM7NEAukmzuTngUUoXbgkWaVIBXbbfQqPculebY51AQkYv4\/paiN5wrgyQ+uk1o1cMMb+JJaWQKAJDvg8A1jfJ7vySx8Nk+G+bQoRD+YHyYNJopFlvcdBef2NBLOPAg1kc6pBQN6eANzEix6MmgmNUyQx5eGzVjyUmDelqrmLlO8PvDiYT4saBbLiVSi8XM33iCqf9y8icKCvqWPIAnnUnwC+X2yNdGX0mL711r8OJlrF2d5e\/VKqQSPQc4phuvYNm5MsIoMSkmjphfigJ6FvB3t6MDABzdo9Moba5tyC\/UbMl8woSPy3sLH6Emzxzp6JQnPzR\/\/9MpXKdbxPjy9Mqsfrf4JrDqHA\/ztKdQ11JyRkzYRSCfQfhG6c+gyYEuj0UadrJ2\/O4lzOVjTgvtyWlDIjb262NWvqEmLLAaN9j95dhYmGTtiUwQfemGbGHN2E52auEyc+\/pJUBAM9ZQgiXQ+PSoJHE0N97UIULfHTk2qye8KR0Y644BAKQk2MSDaiIN7hef5QL+7QxDTwaBcNx87yQ4McKolsc44c94ZVCRgWE5nl7wjjSkeqa5+9Fie2viBQhr5kdAPebocTiKnskOXuxj5Hu+JJc0kSw1pD6eoKdoA6aKnsCZCoDNGxCCT062oHhbiFgcikXKbKIebniRF7EMRhJHWdc4nRjiCig5p3FeBQMbFREFvUqRBviltUVU8OGTfFGJNoUzMs3+XV11AlFcuIKX7sBhRduHvZxux70ds+fPube39x74AOPR2Fd2Lw7cXge0Z+H8cIChhJ1bBMQCyYwjOsKp+HinSRCcuXhoOCg0ep\/1sX8xFbVv\/znR5yY8ITqF6BE84CNwe88yG0I6c5q9H0OViE9Y9vzreHl4pd6dyiRfKNI9nLWjSUeJaS8zU2uEdUznp7yboJcNmFlHEptAvww82XOH+op+JzZmil9orXhwYIgU+r7O2q+9u54x5hophh437tMECMTGhS1O1JRmp31\/AXEChzUfzfWopbjMxtOtDv7xUrtDyTtl0ojSJDsXH9oIJEsn3765Kwc2kbJaUEu\/DcWAEwTcDjkd5S\/K21sT58J8rz+\/yugYCwwXatli2kWZAYWBOkv0CEaLEbuVLhu3NusBC12PlEcKoxpXqz+TqhWnGZgqdJrXKL5F2684nYbKh5o9L0OgeOwx2osDHbE1l\/\/wZuZWLrFQolCunM0xE8VGSQQJsDgqqkJ7Q+x6jN1eLkO+rBWAAAUsF77JjkhdMVPUjjI2kxl5NZNzQZ2cy9Wy9GRdInIJrbhtKLpRiDArQ5X53TlwG0ngcur4f2FivzZTMDA\/3E0cgakSt+bJBXi9CaGtNwecSVGx+LkkfjRm8\/xVW8rJFxyXqJF\/Wm6XpvSW7A3IcAA77\/wjg9G+f+NKej\/JoI652iiIMMFZ8DSLLv1myGc624aROM4RXp+nd97+GPKqbuiNoAsbngHUhPFVlvlgt1LIDLGb4NbDiQRcFNWhFlK256M78PBu6TBg4eeNXHSCBNGUTKHsdErHHhoEsizBirgNGY\/3MP7eZPEhj0FVg0v3JhlTGxLNdL0NLXddJaFdPZ5Rz64KCiH7ZEdS42P10Npvp92SZizY8iLb5eA\/\/bxB5VRQ1EEJbUWtW31RrX+PtPsYbgs9ln08tfcVv+gUKUApQeK3nOkMTYnSdSJ0uQWeCtcP0AaFQKTGgg8Am9HqSvdeSCk4KER6EBgxQYWxxcD\/nRUtUdpu7e1B57m62POzyHb6nze+vhKt4qqLJROn4O0BJU4MyYibFJIguKDmBI9Xer9ljFN7WrFdgkGtVO52qngEnDhY+x+OOlvyS05D19\/VWBYk+0HGryqeOBCcSL0QauX8BOUU4uGD01hziRAd\/tLkiL83hSxhcSrS38kM5IM8VmbByErbzSRipZ3Trs7y73nuj3uiF6DQA54V3gpwgvyaV5p2P6gUy9zoR5l1KPLeQjDjFiFLswV2R9VyMLXiAOKTOi7IE2vTqvcM7w92e93vskAHGKWkyOKIhqDUQIYDGdn7vBc4sdhOuKc7PaO0uQ==","iv":"d30d0e87bded93dcb0b9cdf134cbc7d7","s":"fca7757303b97fb1"}
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