Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"fca0d064f772c7eb2f3edd287c736570","s":"eb4dced31cf4061f"}
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