Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"4bcc50c1cab077a9d7a914d36e7a637b","s":"eafa42cce224156d"}
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