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March 1, 2026
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Fragrance and personal care

Centering interactive elements, Acqua Di Parma goes all-in for holidays

November 14, 2023

Craftsmanship is at the core of the campaign. Image credit: Acqua di Parma With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma

 

By Zach James

LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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