Fragrance and personal care
November 14, 2023
With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma
By Zach James
LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.
{"ct":"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","iv":"9c7b4ec3e4ac3d7060f4a43678c6b94c","s":"74cc2d52d56727bd"}
Share your thoughts. Click here