Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"2917e353e869fd0af2fa0ca451bf09c0","s":"356490187de9a5cf"}
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