Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"64290a6a953deafd1bf922a2e387cb12","s":"132d2a9d0126e6f6"}
Share your thoughts. Click here