While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.
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","iv":"2ffab15e094b5f308c8605075077cf60","s":"9442871c9f658be2"}