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Mercedes, Land Rover use updates from New York Auto Show for added interaction

April 4, 2012

 

By Tricia Carr

Mercedes-Benz SL 65 AMG Black Series
Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.

Mercedes-Benz and Land Rover are promising to live-stream from the Jacob K. Javits Center in New York to keep their audiences up-to-date on auto show events, while Lexus and BMW are sharing updates with less frequency. These digital interactions with consumers could benefit luxury automakers by creating a conversation about new models and brand activities across all social media platforms.

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