- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"2b3c63ed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