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Dec. 5, 2025
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Fragrance and personal care

Guerlain welcomes California superbloom with rainbow fragrance

March 15, 2024

Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain

 

By Emily Iris Degn

As a rare phenomenon is potentially emerging in the desert, French beauty brand Guerlain is celebrating the occasion with a fresh scent.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Breguet debuts ‘Expérimentale 1’
  5. Bon Appétit delivers inaugural Art & Design issue
  6. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The new codes of luxury for 2025
  9. Miu Miu channels athletic aesthetics across global retail grounds
  10. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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