Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"47c25552cde5182d2c1407c8ff5e5a99","s":"c0184142b251107e"}
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