Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"23be12c357355390f574e1c08e5abe97","s":"3dc224301a6f8d12"}
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