Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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seiV1ZTbucKjwvvf2K4wW1ALsu+lbiSsCIL6eUhz24jNFMaj93v2cIO298Bny1L4V2ugC\/NZiApVHt6xhHSQJqr0R\/2ydhBnyyVg4zpEWcd1Hh+DXVKbsVfOz3YVfeqk1qf1kQxSPxWEmTyObtQN+DGdZts5NHNPeju4byatofNMFU8tUdpWNg4vWbWI5CCriFxSEYz04f2Q3pwAQBLGeOXVh1bH2DBxrpkDJjSt9IVzCgsHK194WNs7p9jKFw2+yO\/H3D4m78SHrNt\/uzAAN4o1peyJG1OnS9OM6xgSZBfIPgGPXu1z9DFj85WTUsNthXwV4C7crQ51+vcsKpLEMCac7JOsM6ngwhPQ011mjvBrTXgNdHeGrj6gCSSFx+O1RKvlsBfcuOo7uQzFkSCKhnWABeqIl4VN5FGFzUWcTlSqDByBcFfyKiPS3C8yF5lDOSI+CN4OosYAg5y5n+NRlJK90nFffyCCp3hOJLl9qEPnb93jgJDmjS6ATGBuxFz4GPWrOMEdy43a3XdN7eoqb51NLqJ1NMluicOvLCGGQJT9wf4N9qqKTN2TLpjo9Nr1wtaB2brXndImwC1APN3lM\/KsAV6qxncg70f\/B9Ka3IjemErzk5EY1zNfi3AKMEp3\/zI9stDdkeBCPrf1NHUFNkxiM\/skKhrhLCmZattvCNz3BnqZUipr8uMa4nt0hhYkC2OlOlp9ShpW8BNu+svBmJgghGNLgI7ub9a9aGZLZh5H\/v8dLdq4CvrDh8LLVeeU0YRayuMUl2Ueewv0mU7vRJL9YEuQOc0KTZV8GOfiypD57\/qXzaPHi1uBCwGmwJ8WTj69edOPyz+JB8mTGY1DsEre4yx5MRu7Eq4TK2etwg6lQxqo2ES2Yj8fL7a+IpJ8H7X0mQF1apmytNxEe7CA5cegisSEyvmmY+CKFRkPSFf6UAfmTswyx945kgZtjHMBZWQrz2scO9FF3s7BfFTM9rJmfcTKbPahyGuXomwuLjTd+yVcXzSl2jg37PkO75xr8fKpiwlpHnxZRHR+kWNxhAbPdSaxV015ecNDYfUHMLllk9yOCgbNJ9gS86xFstBA2xu4aYOgEswj9G4Qmrkvm0BDVyS+DMpVczq5iEzvvpHxpmoYUtP\/uqOr1IP1dsHoYu9SaqWpC3FQ1ce2bBHKeYYySsle9BWmmfBlVTTRXVUu+o2vI05qEPoDJn9WP0yrFKoc0Qwug94gQZv6leUYyie6aqgF2+hk0sny601dYnjjzYc2A7oJWQpHYJxxR6fnVtv+HBowWYT\/IvrOS9oK98DDXN9v8tbI8xFzjU0QGwxewqNPk29fRBWOpK\/ulVOp1nkCG5dAsCRS0fzMmxnRhf8LtqqNwOklCDbDdxp0IXZnNa8228CvCV3ZrNCaj8TLRELYYFXp1KiQyMyNx0ow2nDAKyWb5i5ziVfPHEfqV0spc34GJ8HyDruMCpaaSm+zcZX+ITfBMcmtdKztYo0uobL3MqjMvUS5OrxnVyuoQyJxdkCvYfOS5CZLTrKFcyxXXQzer0x\/pB5CUHrbz4WxwbZMwpYZc8Jh08IMZN2HdMGgDShmvJZANGZnEAMxVmhWURL8LVTCGB7iU075loIuHDVl7I\/u2oSIbyaYPlHGNL5rer5J6CL0WB2XZdkrAoFUXWX2bzpYvUr55qiJAwam50qEr4ZIcI6YiOojihIIZfzrUQfjBAZJ2FnP8Hl1BnDbYnvnX4vMCXs+VBCvrvWbJ5lCqoIs42z6BLt0\/d+Fm9eNAjWh1w1Q\/1kba6Ri7XuYEoWV\/xtLU1TmL2XFR4JZ7\/LGi70DAtYEhGqIqWF1H1SKdYXTZyhJkXZTXyRupxLzhIhSoE\/3xQROn7\/7Dpo+gujyZd50mL2s89Rm\/EsD3+bBJXNE2y3LMJ+waHtzX0KCcR00dHUl7\/LEIzWET\/VTVd0pFX1YJg6GgeNZehPdAOJVpHRYbrE19Viv48xCohXbZvaql9i650G7mPapYGtCmd1lHaQKQa0X6NcpUHAgj\/y0liWfVtHCKvg3Xr1SM\/c7Asf4pXS21Gl1oMcXCeK07mIqtQ40UK7BQrYq7cliGTIxbeW+XY4DBzkXu8+2sEOJgqewNlZiBQj5nTlyqnMfHt68Bduis56q\/PYShLw\/IRCTSgCTHIls32Nq79LB3m8gVPB\/vTAdCr7Mkx63jooxI9ET6dAjSartg1kQmU7CHxaL9kl4QyQC6a4N0gtUJqUbN3vkTlC7Gmac5KWxcaMU1amJ6NYV1uzA9gcbinfSQFqIfliwZuTc5bIoFO5wBgl9IFMl1yiKaJ3x3miPT6UA4uwQEMdaltxl0BGv675faH29aTz5GMJVoSNvUaOt6lAoWyG8mhaPF5wK2jQebfEbfJhOnd\/FDrztxs2uyKtWezjnYjhH4cyAJhC1kGt88huCSgdp407VZQVMHVDVjbdZ8pCrxSKi80cW8em72qG3weI1radW9G0XCZtqAIkouJzgBmVgFRFk5x6UeXAnrzYw1xPi85McLP1ADTt6YCqMTHZJJEU76ImXAT\/qO5f\/7neH\/pecqjrYPLPXO7FPSXDePksLgDVkxwv0l91EgdBg2\/jZC5ok\/rvNZa9j0bQR7NouRjZ742YSIXkqsEEydeb9hsqoTVOyxYrFjXnJJLncmzVDhxsgy2j6IkPtEjiaXZk+fsTgaevU2YwDmIqmk+qCgq68Pl7F1MUEIa55AxNTCNt04i8r1C8mNXPQ5hfGV+PEM0TbIc9k06ECHK32Dj1BB02uRTO2DcnuTSy34XXKrkxAfN\/171BCO6qA4fVsFeGjgOedHaxTr5Al1Icg3Yhik0SwC8mjlrIw0NQ8RODb4XP8QJW\/VoZ+AxYzXVAEED+QDtv6d+b7IyVurkA9iScFEd0c7LFC+wfoVUC+fWkrlSBfq4YF\/UIB7p6D9U9pYCrrxgB8j\/96yngFSTOB+dvKNRfI\/GtcKSK\/YcPYBVtRAKH677srbJer8PZLnfGW9kAp9XL0Wkg6Bcu9l681M4Lvdh4u+R8oMjiqrSbE9OtyL\/hlJcycuedkhbWssKFK\/HOKpuUdgZTAvuKrlnC+NV1Gtg0A1MNm9wY47xJFsSOeiPQ==","iv":"0f661d78266bc256e37801b986bdd781","s":"46a34c25072bf6eb"}
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