Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"d72d305c6d8d123cfce861e79c44d858","s":"f188be88bf01c1a6"}
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