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Dec. 5, 2024
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Marketing

Consumers prefer ‘new signs of success’ over traditional shows of status: report

April 18, 2024

Former Italian soccer player Claudio Marchisio discusses the struggle to strike a reasonable balance between fatherhood and securing his future as an athlete in the latest episode of the Armani-sponsored exercise. Image credit: Emporio Armani New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani

 

By Amirah Keaton

One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.

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  1. Louis Vuitton lights up Fifth Avenue for holidays
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  3. Rolls-Royce reimagines monogram in digital content
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  5. Neiman Marcus celebrates holiday 'magic makers’
  6. Baccarat turns attention towards elements with ‘Inner Fire’
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. Bugatti opens showrooms in Munich, Vienna
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