Commerce
May 3, 2024
French art and design agency M/M (Paris) drew up the new design. Image credit: Puig
By Zach James
Spanish fashion and fragrance business Puig is undergoing a rebrand.
{"ct":"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","iv":"a26c00c0b2699f0e34499da8d63fcef3","s":"f59d04b8c0751313"}
Share your thoughts. Click here