Commerce
May 3, 2024
French art and design agency M/M (Paris) drew up the new design. Image credit: Puig
By Zach James
Spanish fashion and fragrance business Puig is undergoing a rebrand.
{"ct":"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","iv":"86c83f319829b75305ca2ddd9965937a","s":"2f5f842205533767"}
Share your thoughts. Click here