Commerce
May 3, 2024
French art and design agency M/M (Paris) drew up the new design. Image credit: Puig
By Zach James
Spanish fashion and fragrance business Puig is undergoing a rebrand.
{"ct":"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","iv":"1a7cae92481dd368e339e5e52033788c","s":"1c49b3854dfb77c5"}
Share your thoughts. Click here