Commerce
May 3, 2024
French art and design agency M/M (Paris) drew up the new design. Image credit: Puig
By Zach James
Spanish fashion and fragrance business Puig is undergoing a rebrand.
{"ct":"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","iv":"f21a27b0979712e34ca38f83be3e2286","s":"d6fa2899adcdc904"}
Share your thoughts. Click here