Today in luxury marketing:
Taking the IPO plunge
There’s very good money in taking a company public, but life under the microscope of Wall Street is not for everyone. In fact, it’s not for most, despite efforts in Washington to crack the door open wider and make it easier for small companies to raise money through IPOs, according to WWD.
{"ct":"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","iv":"cd7b33b0ee4a8b6e486bb4d873a4c552","s":"ddacc20ce6442978"}