Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"6735b3fde3e71b11b5dea0e7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