Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
{"ct":"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","iv":"84de8ea9946fd97650e2017c71aad646","s":"788d315319a88ede"}
Share your thoughts. Click here