Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
{"ct":"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","iv":"284a4809f3e595bbe77f4ea204de8305","s":"63edb7638bc195f1"}
Share your thoughts. Click here