Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"bda958daf73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