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April 11, 2026
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Home furnishings

Summer campaign from Pratesi features AI-generated visuals

May 31, 2024

Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image credit: Pratesi/Hajar Ali Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image courtesy of Pratesi/Hajar Ali

 

By Zach James

Italian linens brand Pratesi is daring to break from tradition, using cutting-edge technology in a new promotion.

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  1. Mandarin Oriental refreshes The Landmark, Hong Kong
  2. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  3. American Express cardmember spend up 25pc with improved customer experience
  4. Schiaparelli begins Harrods takeover
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  7. Alexander McQueen takes Manta handbag underwater
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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